Comments on: COMMENTARY: NYU Announces Brand Extension with NYU Abu Dhabi http://www.thirdwayblog.com/post-types/news/nyu-line-extends-to-the-middle-east-with-nyu-abu-dhabi.html Straight Talk on Advertising from the Client Side Thu, 28 Aug 2008 05:01:21 +0000 http://wordpress.org/?v=2.0.4 by: Caitlin Weaver http://www.thirdwayblog.com/post-types/news/nyu-line-extends-to-the-middle-east-with-nyu-abu-dhabi.html#comment-68967 Fri, 19 Oct 2007 20:44:17 +0000 http://www.thirdwayblog.com/post-types/news/nyu-line-extends-to-the-middle-east-with-nyu-abu-dhabi.html#comment-68967 There is no doubt that this is huge a reputational risk for NYU, but the payoff could be huge. It will attract top-tier students and researchers that would otherwise have great difficulty working at a U.S. institution due to increasingly strict immigration policies. I argue that this has become such a hurdle that NYU Abu Dhabi will be able to pick overseas faculty, students and researchers from the cream of the crop, thus maintaining a high-quality institution. NYU also sends more students to study abroad than any other university in the U.S,. so as a business model a wholly-owned NYU campus abroad is a great idea--NYU keeps all the tuition revenue when students go abroad there. No sharing necessary. There is no doubt that this is huge a reputational risk for NYU, but the payoff could be huge. It will attract top-tier students and researchers that would otherwise have great difficulty working at a U.S. institution due to increasingly strict immigration policies. I argue that this has become such a hurdle that NYU Abu Dhabi will be able to pick overseas faculty, students and researchers from the cream of the crop, thus maintaining a high-quality institution.

NYU also sends more students to study abroad than any other university in the U.S,. so as a business model a wholly-owned NYU campus abroad is a great idea–NYU keeps all the tuition revenue when students go abroad there. No sharing necessary.

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