Comments on: Propel Fitness Water - Stress Monster http://www.thirdwayblog.com/post-types/news/propel-fitness-water-tv-spot-review-of-stress-monster-ad.html Straight Talk on Advertising from the Client Side Sun, 12 Oct 2008 02:41:45 +0000 http://wordpress.org/?v=2.0.4 by: John Turner http://www.thirdwayblog.com/post-types/news/propel-fitness-water-tv-spot-review-of-stress-monster-ad.html#comment-38760 Wed, 16 May 2007 05:49:32 +0000 http://www.thirdwayblog.com/post-types/news/propel-fitness-water-tv-spot-review-of-stress-monster-ad.html#comment-38760 Reminded me of a campaign last year where a ball of debris rolls down a street breaking up to reveal (I hazily recall) a runner. Can't remember the name of that brand either :-) Wonder if was the same agency? There's another ad circulating that features a female runner chugging up a mechanized tilting roadbed that sends vehicles and debris skidding toward her as she scales it. She leaps off the end and we realize it was just her mind playing tricks with us as the whole situation dissolves back to her running on an ordinary street. And the entire time she's drinking vile blue liquid from a plastic bottle. Brand? Never seem to catch it. Windex maybe :-) Common theme: runners drink beverage, then badly hallucinate. Just what *are* they selling? Reminded me of a campaign last year where a ball of debris rolls down a street breaking up to reveal (I hazily recall) a runner. Can’t remember the name of that brand either :-) Wonder if was the same agency?

There’s another ad circulating that features a female runner chugging up a mechanized tilting roadbed that sends vehicles and debris skidding toward her as she scales it. She leaps off the end and we realize it was just her mind playing tricks with us as the whole situation dissolves back to her running on an ordinary street. And the entire time she’s drinking vile blue liquid from a plastic bottle. Brand? Never seem to catch it. Windex maybe :-)

Common theme: runners drink beverage, then badly hallucinate. Just what *are* they selling?

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