Comments on: HeadOn: Is the Most Annoying Spot on TV Effective?

By: Luke

Luke — Wed, 02 Apr 2008 12:19:47 +0000

Gee, i didn't know that people put that much of their life force fighting against a little ad!!!
I love the commercial… it clean, to the point, I understand the message and it's short.

By: HeadOn turns me off « 30 Second Spot

HeadOn turns me off « 30 Second Spot — Thu, 14 Feb 2008 14:02:54 +0000

[...] HeadOn turns me off Â Maybe it’s the loud, repetitive chanting of “HeadOn â€“ apply directly to the forehead” or the yellow arrow pointing to the forehead (the area, in case you weren’t listening, on which should apply HeadOn), but nothing makes me change the channel faster than this commercial. I remember HeadOn though â€“ which is where this company’s primitive marketing tactic prevails. Slate’s Seth Stevenson gave the commercial an A+ in the magazine’s “Ad Report Card” series. He said the company’s use of blunt force advertising succeeds in its use of repetition, kitsch, mystery and ubiquity. Besides the line, “HeadOn â€“ apply directly to the forehead” the commercial’s entire script consists of nine more words, spoken quickly at the end, “HeadOn is available without a prescription at retailers nationwide.” The advertisement courts its critics, but serves as a muse for video parodies as well.Â Even Lil Jon got in on the action. “We did not intend to make a joke out of this or a parody,” Dan Charron, vice president of sales and marketing for HeadOn’s maker, Plantation, Fla.-based Miralus health care, told USA Today’s Theresa Howard. “All we are trying to do is create brand awareness.” [...]

By: Carol Berglund

Carol Berglund — Mon, 28 Jan 2008 14:46:35 +0000

I was trying to find the company's website online. I am so tired of those stupid commercials! I wanted to tell them I would never buy any of their products until I receive some kind of plausible explanation of why rubbing a substance across my forehead would alleviate a headache, pain or ailment for which the product is advertised! This is the kind of company the FDA should go after for false advertising!

By: Jon B

Jon B — Fri, 30 Nov 2007 07:25:20 +0000

Simply because of the completelyl obnoxious nature of their ads for HeadON, ActiveOn, RenewIn, PreferOn, etc., and any product from Miralus Healthcare, I will not even consider trying their products, even with their current stupid "We will give you your money back" come-on. Can you imagine the frustration and aggravation you might expect to endure in getting your money back? Not even close to being worth it for products that don't even work, reportedly!

By: LORNA STEIN

LORNA STEIN — Tue, 08 May 2007 09:34:37 +0000

i WANT TO FIND A WEBSITE TO WRITE THIS AWFUL COMPANY ABOUT HEAD ON COMMERCIAL.

By: chris north

chris north — Sat, 28 Apr 2007 02:04:47 +0000

I suffer from chronic headaches and find this product very helpful for temporary relief of my headaches.Product doesn't cure headaches but it does help ease the pain while you wait for aspirin to take effect.I admit ads are some annoying ones but when you are a very small fish in a big pond you have to get attention somehow i suppose.

By: maribell

maribell — Tue, 02 Jan 2007 21:14:52 +0000

My mom bought me the stupid product and what it did was burn my forehead it look like i was in the sun then my skin started peeling and I broke out all over my forehead. Not only is the commercial full of it so is the product.

By: Jim Collins

Jim Collins — Thu, 21 Sep 2006 15:47:01 +0000

I find the adds for this head on are annoying enough to attempt to contact it's maker,and at this point I wouldnt use it if they gave it away .People will remember the name as Miralus desired , but maybe only so they can avoid buying it .

By: Tom B

Tom B — Thu, 21 Sep 2006 11:35:36 +0000

Should this firm bring out a treatment for ED, I have a great name for them to use!

By: Jack luntz

Jack luntz — Wed, 20 Sep 2006 04:56:47 +0000

I hate that commercial. I hope the company goes bankrupt. They should be sued to death. It's illegal brain entrainment/washing.