Comments on: HeadOn: Is the Most Annoying Spot on TV Effective? http://www.thirdwayblog.com/post-types/news/review-of-headon-ad-does-it-work.html Straight Talk on Advertising from the Client Side Fri, 21 Nov 2008 08:39:40 +0000 http://wordpress.org/?v=2.0.4 by: Luke http://www.thirdwayblog.com/post-types/news/review-of-headon-ad-does-it-work.html#comment-96659 Wed, 02 Apr 2008 18:19:47 +0000 http://www.thirdwayblog.com/post-types/news/review-of-headon-ad-does-it-work.html#comment-96659 Gee, i didn't know that people put that much of their life force fighting against a little ad!!! I love the commercial... it clean, to the point, I understand the message and it's short. Gee, i didn’t know that people put that much of their life force fighting against a little ad!!!
I love the commercial… it clean, to the point, I understand the message and it’s short.

]]> by: HeadOn turns me off « 30 Second Spot http://www.thirdwayblog.com/post-types/news/review-of-headon-ad-does-it-work.html#comment-90016 Thu, 14 Feb 2008 14:02:54 +0000 http://www.thirdwayblog.com/post-types/news/review-of-headon-ad-does-it-work.html#comment-90016 [...] HeadOn turns me off  Maybe it’s the loud, repetitive chanting of “HeadOn – apply directly to the forehead” or the yellow arrow pointing to the forehead (the area, in case you weren’t listening, on which should apply HeadOn), but nothing makes me change the channel faster than this commercial. I remember HeadOn though – which is where this company’s primitive marketing tactic prevails. Slate’s Seth Stevenson gave the commercial an A+ in the magazine’s “Ad Report Card” series. He said the company’s use of blunt force advertising succeeds in its use of repetition, kitsch, mystery and ubiquity. Besides the line, “HeadOn – apply directly to the forehead” the commercial’s entire script consists of nine more words, spoken quickly at the end, “HeadOn is available without a prescription at retailers nationwide.” The advertisement courts its critics, but serves as a muse for video parodies as well.  Even Lil Jon got in on the action. “We did not intend to make a joke out of this or a parody,” Dan Charron, vice president of sales and marketing for HeadOn’s maker, Plantation, Fla.-based Miralus health care, told USA Today’s Theresa Howard. “All we are trying to do is create brand awareness.” [...] […] HeadOn turns me off  Maybe it’s the loud, repetitive chanting of “HeadOn – apply directly to the forehead” or the yellow arrow pointing to the forehead (the area, in case you weren’t listening, on which should apply HeadOn), but nothing makes me change the channel faster than this commercial. I remember HeadOn though – which is where this company’s primitive marketing tactic prevails. Slate’s Seth Stevenson gave the commercial an A+ in the magazine’s “Ad Report Card” series. He said the company’s use of blunt force advertising succeeds in its use of repetition, kitsch, mystery and ubiquity. Besides the line, “HeadOn – apply directly to the forehead” the commercial’s entire script consists of nine more words, spoken quickly at the end, “HeadOn is available without a prescription at retailers nationwide.” The advertisement courts its critics, but serves as a muse for video parodies as well.  Even Lil Jon got in on the action. “We did not intend to make a joke out of this or a parody,” Dan Charron, vice president of sales and marketing for HeadOn’s maker, Plantation, Fla.-based Miralus health care, told USA Today’s Theresa Howard. “All we are trying to do is create brand awareness.” […]

]]> by: Carol Berglund http://www.thirdwayblog.com/post-types/news/review-of-headon-ad-does-it-work.html#comment-86604 Mon, 28 Jan 2008 20:46:35 +0000 http://www.thirdwayblog.com/post-types/news/review-of-headon-ad-does-it-work.html#comment-86604 I was trying to find the company's website online. I am so tired of those stupid commercials! I wanted to tell them I would never buy any of their products until I receive some kind of plausible explanation of why rubbing a substance across my forehead would alleviate a headache, pain or ailment for which the product is advertised! This is the kind of company the FDA should go after for false advertising! I was trying to find the company’s website online. I am so tired of those stupid commercials! I wanted to tell them I would never buy any of their products until I receive some kind of plausible explanation of why rubbing a substance across my forehead would alleviate a headache, pain or ailment for which the product is advertised! This is the kind of company the FDA should go after for false advertising!

]]> by: Jon B http://www.thirdwayblog.com/post-types/news/review-of-headon-ad-does-it-work.html#comment-77209 Fri, 30 Nov 2007 13:25:20 +0000 http://www.thirdwayblog.com/post-types/news/review-of-headon-ad-does-it-work.html#comment-77209 Simply because of the completelyl obnoxious nature of their ads for HeadON, ActiveOn, RenewIn, PreferOn, etc., and any product from Miralus Healthcare, I will not even consider trying their products, even with their current stupid "We will give you your money back" come-on. Can you imagine the frustration and aggravation you might expect to endure in getting your money back? Not even close to being worth it for products that don't even work, reportedly! Simply because of the completelyl obnoxious nature of their ads for HeadON, ActiveOn, RenewIn, PreferOn, etc., and any product from Miralus Healthcare, I will not even consider trying their products, even with their current stupid “We will give you your money back” come-on. Can you imagine the frustration and aggravation you might expect to endure in getting your money back? Not even close to being worth it for products that don’t even work, reportedly!

]]> by: LORNA STEIN http://www.thirdwayblog.com/post-types/news/review-of-headon-ad-does-it-work.html#comment-37841 Tue, 08 May 2007 15:34:37 +0000 http://www.thirdwayblog.com/post-types/news/review-of-headon-ad-does-it-work.html#comment-37841 i WANT TO FIND A WEBSITE TO WRITE THIS AWFUL COMPANY ABOUT HEAD ON COMMERCIAL. i WANT TO FIND A WEBSITE TO WRITE THIS AWFUL COMPANY ABOUT HEAD ON COMMERCIAL.

]]> by: chris north http://www.thirdwayblog.com/post-types/news/review-of-headon-ad-does-it-work.html#comment-36832 Sat, 28 Apr 2007 08:04:47 +0000 http://www.thirdwayblog.com/post-types/news/review-of-headon-ad-does-it-work.html#comment-36832 I suffer from chronic headaches and find this product very helpful for temporary relief of my headaches.Product doesn't cure headaches but it does help ease the pain while you wait for aspirin to take effect.I admit ads are some annoying ones but when you are a very small fish in a big pond you have to get attention somehow i suppose. I suffer from chronic headaches and find this product very helpful for temporary relief of my headaches.Product doesn’t cure headaches but it does help ease the pain while you wait for aspirin to take effect.I admit ads are some annoying ones but when you are a very small fish in a big pond you have to get attention somehow i suppose.

]]> by: maribell http://www.thirdwayblog.com/post-types/news/review-of-headon-ad-does-it-work.html#comment-19789 Wed, 03 Jan 2007 03:14:52 +0000 http://www.thirdwayblog.com/post-types/news/review-of-headon-ad-does-it-work.html#comment-19789 My mom bought me the stupid product and what it did was burn my forehead it look like i was in the sun then my skin started peeling and I broke out all over my forehead. Not only is the commercial full of it so is the product. My mom bought me the stupid product and what it did was burn my forehead it look like i was in the sun then my skin started peeling and I broke out all over my forehead. Not only is the commercial full of it so is the product.

]]> by: Jim Collins http://www.thirdwayblog.com/post-types/news/review-of-headon-ad-does-it-work.html#comment-8373 Thu, 21 Sep 2006 21:47:01 +0000 http://www.thirdwayblog.com/post-types/news/review-of-headon-ad-does-it-work.html#comment-8373 I find the adds for this head on are annoying enough to attempt to contact it's maker,and at this point I wouldnt use it if they gave it away .People will remember the name as Miralus desired , but maybe only so they can avoid buying it . I find the adds for this head on are annoying enough to attempt to contact it’s maker,and at this point I wouldnt use it if they gave it away .People will remember the name as Miralus desired , but maybe only so they can avoid buying it .

]]> by: Tom B http://www.thirdwayblog.com/post-types/news/review-of-headon-ad-does-it-work.html#comment-8346 Thu, 21 Sep 2006 17:35:36 +0000 http://www.thirdwayblog.com/post-types/news/review-of-headon-ad-does-it-work.html#comment-8346 Should this firm bring out a treatment for ED, I have a great name for them to use! Should this firm bring out a treatment for ED, I have a great name for them to use!

]]> by: Jack luntz http://www.thirdwayblog.com/post-types/news/review-of-headon-ad-does-it-work.html#comment-8242 Wed, 20 Sep 2006 10:56:47 +0000 http://www.thirdwayblog.com/post-types/news/review-of-headon-ad-does-it-work.html#comment-8242 I hate that commercial. I hope the company goes bankrupt. They should be sued to death. It's illegal brain entrainment/washing. I hate that commercial. I hope the company goes bankrupt. They should be sued to death. It’s illegal brain entrainment/washing.

]]> by: david http://www.thirdwayblog.com/post-types/news/review-of-headon-ad-does-it-work.html#comment-5628 Thu, 03 Aug 2006 17:11:55 +0000 http://www.thirdwayblog.com/post-types/news/review-of-headon-ad-does-it-work.html#comment-5628 Thanks Todd, I am starting to follow your blog, by the way and enjoying it. Write on! Thanks Todd,

I am starting to follow your blog, by the way and enjoying it. Write on!

]]> by: Todd http://www.thirdwayblog.com/post-types/news/review-of-headon-ad-does-it-work.html#comment-5626 Thu, 03 Aug 2006 16:39:40 +0000 http://www.thirdwayblog.com/post-types/news/review-of-headon-ad-does-it-work.html#comment-5626 Excellent post. The idea of the creative commons is brilliantly framed here. I will most certainly link to this. I'd rather be a housepainter than the kind of advertising creative that spends their time taking a big dookie on the airwaves in front of everyone. There's just no pride in driving sales this way. For me, it's beyond pride and ego, it's about my conscience. Call me self-rightous. Excellent post. The idea of the creative commons is brilliantly framed here. I will most certainly link to this.

I’d rather be a housepainter than the kind of advertising creative that spends their time taking a big dookie on the airwaves in front of everyone. There’s just no pride in driving sales this way. For me, it’s beyond pride and ego, it’s about my conscience. Call me self-rightous.

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