Comments on: Volkswagen Routan Boom – http://www.thirdwayblog.com/post-types/news/volkswagen-routan-boom.html Just another WordPress site Sat, 18 Jun 2011 17:36:17 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Domino http://www.thirdwayblog.com/post-types/news/volkswagen-routan-boom.html#comment-1411 Domino Sat, 05 Sep 2009 00:26:01 +0000 http://www.thirdwayblog.com/post-types/news/volkswagen-routan-boom.html#comment-1411 The campaign must be doing pretty well because its really the only van I know by name! The campaign must be doing pretty well because its really the only van I know by name!

]]> By: Warren Calvo http://www.thirdwayblog.com/post-types/news/volkswagen-routan-boom.html#comment-1410 Warren Calvo Tue, 19 May 2009 17:41:04 +0000 http://www.thirdwayblog.com/post-types/news/volkswagen-routan-boom.html#comment-1410 I've been in the marketing and sales field for years. The idea created by <a href="http://www.hallvwmilwaukee.com" rel="nofollow"><b>Volkswagen</b></a> worked. It started to make people think about the position these Volkswagen's have in peoples life styles and separates them from the competition in a creative way. I've been in the marketing and sales field for years. The idea created by Volkswagen worked. It started to make people think about the position these Volkswagen's have in peoples life styles and separates them from the competition in a creative way.

]]> By: Mark Rukman http://www.thirdwayblog.com/post-types/news/volkswagen-routan-boom.html#comment-1409 Mark Rukman Wed, 10 Dec 2008 12:11:10 +0000 http://www.thirdwayblog.com/post-types/news/volkswagen-routan-boom.html#comment-1409 This campaign is great. I love the comment fact-based advertising sells? That begs the question what are facts? Your fatal flaw is that people care about the product as much as a brand manager does, or as much as autoblog does. People don't know that much about the cars they buy, they always claim that they know more than they do. The car looks nice, and the ad wasn't immediately dismissed, which so much fact based advertising does. Plus the VW target most likely gets the humor, while boring Caravan starts to wonder why isn't this fact based? This campaign is great. I love the comment fact-based advertising sells? That begs the question what are facts? Your fatal flaw is that people care about the product as much as a brand manager does, or as much as autoblog does. People don't know that much about the cars they buy, they always claim that they know more than they do. The car looks nice, and the ad wasn't immediately dismissed, which so much fact based advertising does. Plus the VW target most likely gets the humor, while boring Caravan starts to wonder why isn't this fact based?

]]> By: M-Eric-VT http://www.thirdwayblog.com/post-types/news/volkswagen-routan-boom.html#comment-1408 M-Eric-VT Wed, 03 Dec 2008 14:31:23 +0000 http://www.thirdwayblog.com/post-types/news/volkswagen-routan-boom.html#comment-1408 I wrote about this on my VW blog, the ad campaign is pretty nifty, though the talking VW Bug is a little obnoxious. These spots are everything, grabbing bundles of attention. Brooke really plays to the camera as she ignores the expecting couples, especially during the funny "we're right here" moment they have with Shield's back. By the way, notice hot young and attractive the expecting couples are in those spots, gotta love Hollywood! I wrote about this on my VW blog, the ad campaign is pretty nifty, though the talking VW Bug is a little obnoxious. These spots are everything, grabbing bundles of attention. Brooke really plays to the camera as she ignores the expecting couples, especially during the funny "we're right here" moment they have with Shield's back.

By the way, notice hot young and attractive the expecting couples are in those spots, gotta love Hollywood!

]]> By: David Eisaiah Engel http://www.thirdwayblog.com/post-types/news/volkswagen-routan-boom.html#comment-1407 David Eisaiah Engel Mon, 24 Nov 2008 02:01:16 +0000 http://www.thirdwayblog.com/post-types/news/volkswagen-routan-boom.html#comment-1407 I like the idea that they did a mock-documentary. I haven't seen the documentary, so I can't give any conclusive opinions about its content. I do, however, think that fact-based advertising sells. And a documentary certainly could be considered "fact-based." I'd like to know, what's the big idea of this campaign? That matters more than humor or glamour. I like the idea that they did a mock-documentary. I haven't seen the documentary, so I can't give any conclusive opinions about its content. I do, however, think that fact-based advertising sells. And a documentary certainly could be considered "fact-based."

I'd like to know, what's the big idea of this campaign? That matters more than humor or glamour.

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