Comments on: Volkswagen Routan Boom -

by: Domino

Sat, 05 Sep 2009 06:26:01 +0000

The campaign must be doing pretty well because its really the only van I know by name!

by: Warren Calvo

Tue, 19 May 2009 23:41:04 +0000

I’ve been in the marketing and sales field for years. The idea created by Volkswagen worked. It started to make people think about the position these Volkswagen’s have in peoples life styles and separates them from the competition in a creative way.

by: Mark Rukman

Wed, 10 Dec 2008 18:11:10 +0000

This campaign is great. I love the comment fact-based advertising sells? That begs the question what are facts? Your fatal flaw is that people care about the product as much as a brand manager does, or as much as autoblog does. People don’t know that much about the cars they buy, they always claim that they know more than they do. The car looks nice, and the ad wasn’t immediately dismissed, which so much fact based advertising does. Plus the VW target most likely gets the humor, while boring Caravan starts to wonder why isn’t this fact based?

by: M-Eric-VT

Wed, 03 Dec 2008 20:31:23 +0000

I wrote about this on my VW blog, the ad campaign is pretty nifty, though the talking VW Bug is a little obnoxious. These spots are everything, grabbing bundles of attention. Brooke really plays to the camera as she ignores the expecting couples, especially during the funny “we’re right here” moment they have with Shield’s back.

By the way, notice hot young and attractive the expecting couples are in those spots, gotta love Hollywood!

by: David Eisaiah Engel

Mon, 24 Nov 2008 08:01:16 +0000

I like the idea that they did a mock-documentary. I haven’t seen the documentary, so I can’t give any conclusive opinions about its content. I do, however, think that fact-based advertising sells. And a documentary certainly could be considered “fact-based.”

I’d like to know, what’s the big idea of this campaign? That matters more than humor or glamour.