http://www.thirdwayblog.com/post-types/rants/RANDOM-RANT-The-delicate-relationship.html Straight Talk on Advertising from the Client Side Tue, 06 Jan 2009 11:53:58 +0000 http://wordpress.org/?v=2.0.4 http://www.thirdwayblog.com/post-types/rants/RANDOM-RANT-The-delicate-relationship.html#comment-109804 Fri, 04 Jul 2008 12:16:50 +0000 http://www.thirdwayblog.com/post-types/rants/RANDOM-RANT-The-delicate-relationship.html#comment-109804 Is there any website where one can comment on current ads - mainly tv - but others too - any ad one wants to critique? So many of them drive me up the wall, most are asinine, but once in a while a good one somehow slips through the cracks. Is there anywhere one can share opinions? Please get back to me ... I'd really appreciate it. Is there any website where one can comment on current ads - mainly tv - but others too - any ad one wants to critique? So many of them drive me up the wall, most are asinine, but once in a while a good one somehow slips through the cracks. Is there anywhere one can share opinions? Please get back to me … I’d really appreciate it.

]]> http://www.thirdwayblog.com/post-types/rants/RANDOM-RANT-The-delicate-relationship.html#comment-69 Sat, 25 Mar 2006 04:04:13 +0000 http://www.thirdwayblog.com/post-types/rants/RANDOM-RANT-The-delicate-relationship.html#comment-69 [...] What Doesn’t: Here’s the problem with this execution, and the reason that I split the rating. Bank of America is making a second promise in this advertising and this one is a lot harder to believe. The promise is “you won’t wait in lines.” It’s not the stated promise, of course. The voiceover is pretty clear about what this baseball-loving consumer’s particular experience is. The branch manager is pitching in to help speed things up and this guy was the lucky one to walk in as she was looking for someone to help. But the promise we’re left with on a deeper level is that we will get personalized help from someone who knows what they’re doing as soon as we walk in to Bank of America. That’s a big promise. I am not a BofA customer, so I will have to rely on my readers to tell me if the Bank of America is really keeping this promise. But I can give you a quick acid test. Do you get a real, live person when you call BofA or an automated menu? Because for me, that automated menu kills the implicit promise that this spot makes. I’ve written about this before (click here) and this is a perfect example of the link between branding and customer service. Bank of America should be aware that they are making a big promise to consumers about their service levels with this ad, and that if they fail to deliver on this promise, the ad will cost them consumers instead of bringing more in. [...] […] What Doesn’t: Here’s the problem with this execution, and the reason that I split the rating. Bank of America is making a second promise in this advertising and this one is a lot harder to believe. The promise is “you won’t wait in lines.” It’s not the stated promise, of course. The voiceover is pretty clear about what this baseball-loving consumer’s particular experience is. The branch manager is pitching in to help speed things up and this guy was the lucky one to walk in as she was looking for someone to help. But the promise we’re left with on a deeper level is that we will get personalized help from someone who knows what they’re doing as soon as we walk in to Bank of America. That’s a big promise. I am not a BofA customer, so I will have to rely on my readers to tell me if the Bank of America is really keeping this promise. But I can give you a quick acid test. Do you get a real, live person when you call BofA or an automated menu? Because for me, that automated menu kills the implicit promise that this spot makes. I’ve written about this before (click here) and this is a perfect example of the link between branding and customer service. Bank of America should be aware that they are making a big promise to consumers about their service levels with this ad, and that if they fail to deliver on this promise, the ad will cost them consumers instead of bringing more in. […]

]]> http://www.thirdwayblog.com/post-types/rants/RANDOM-RANT-The-delicate-relationship.html#comment-7 Tue, 17 May 2005 15:35:23 +0000 http://www.thirdwayblog.com/post-types/rants/RANDOM-RANT-The-delicate-relationship.html#comment-7 Amen, brother. Amen, brother.

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