Reviewer: Eva Lind-Mallo
For those that were at the Thirdway seminar last night, here’s some additional news on TiVo. For those that werenâ€™t at the seminar, David discussed how TiVo is revolutionizing the way marketers and advertisers effectively reach target audiences.
TiVo has just announced that youâ€™ll start getting pop-up ads when you fast forward through the actual ads. Unless youâ€™re using Direct TV.
Link: TiVo Adds Ads
Moreover, the government of
Gets Tough On TiVO Japan
Bottom Line: Traditional TV advertising is not coming back. The world has changed and (Super Bowl aside) it has become increasingly difficult to reach target audiences. What does this mean for marketers and advertisers? It all comes back to being laser focused on who your target is, and then working from multiple angles at connecting and communicating with that consumer: building awareness, buy-in, loyalty, in short, creating value for her. An interesting article on converging media and venues to reach our target follows: