Comments on: A Challenge to Microsoft: Donate the $500mm Vista Money to Gates Foundation http://www.thirdwayblog.com/post-types/rants/thirdway-challenges-microsoft-to-put-vista-millions-to-good-use.html Straight Talk on Advertising from the Client Side Tue, 06 Jan 2009 04:41:05 +0000 http://wordpress.org/?v=2.0.4 by: david http://www.thirdwayblog.com/post-types/rants/thirdway-challenges-microsoft-to-put-vista-millions-to-good-use.html#comment-24756 Mon, 05 Feb 2007 05:15:23 +0000 http://www.thirdwayblog.com/post-types/rants/thirdway-challenges-microsoft-to-put-vista-millions-to-good-use.html#comment-24756 David, Very good point, hard to argue that diverting money to the Gates foundation wouldn't put some copywriters out of business. We are actually saying that we think it would be a smart business move for Microsoft to make a splash with a huge donation on behalf of Vista to the Gates foundation - and that this move would have a higher positive ROI than the planned advertising. Given the lackluster attendance at Windows Vista kickoff events around the country, we feel very certain that Microsoft is not going to get much traction trying to make a big deal about something that is not news to most of its users. Our challenge to Microsoft is that we believe they have a unique opportunity to do good to do well. David Vinjamuri David,

Very good point, hard to argue that diverting money to the Gates foundation wouldn’t put some copywriters out of business.

We are actually saying that we think it would be a smart business move for Microsoft to make a splash with a huge donation on behalf of Vista to the Gates foundation - and that this move would have a higher positive ROI than the planned advertising.

Given the lackluster attendance at Windows Vista kickoff events around the country, we feel very certain that Microsoft is not going to get much traction trying to make a big deal about something that is not news to most of its users. Our challenge to Microsoft is that we believe they have a unique opportunity to do good to do well.

David Vinjamuri

]]> by: David Wishart http://www.thirdwayblog.com/post-types/rants/thirdway-challenges-microsoft-to-put-vista-millions-to-good-use.html#comment-24071 Fri, 02 Feb 2007 03:10:20 +0000 http://www.thirdwayblog.com/post-types/rants/thirdway-challenges-microsoft-to-put-vista-millions-to-good-use.html#comment-24071 A very refreshing and noble idea, but that 500 million spent on marketing also pays gainfully employed writers, designers, ad buyers and printers (among others) all over the world as well. They probably worked hard to get these projects and cutting them out would do them a disservice. Devil's advocate(ly) yours, David A very refreshing and noble idea, but that 500 million spent on marketing also pays gainfully employed writers, designers, ad buyers and printers (among others) all over the world as well. They probably worked hard to get these projects and cutting them out would do them a disservice.

Devil’s advocate(ly) yours,

David

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