Comments on: Reebok Run Easy – Slow is Beautiful http://www.thirdwayblog.com/reebok/reebok-run-easy-advertising-campaign-is-a-smart-move-in-the-shoe-wars.html Just another WordPress site Sat, 18 Jun 2011 17:36:17 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Andrew http://www.thirdwayblog.com/reebok/reebok-run-easy-advertising-campaign-is-a-smart-move-in-the-shoe-wars.html#comment-1172 Andrew Wed, 27 Jun 2007 13:38:43 +0000 http://www.thirdwayblog.com/reebok/reebok-run-easy-advertising-campaign-is-a-smart-move-in-the-shoe-wars.html#comment-1172 I like the campaign, but only because Reebok is the Avis of the tennis shoe industry. A lot of Americans who feel dwarfed by the uber-athletic superstars with six-pack abs and toned everything might pick up on this one. A lot of Americans (18-24) exercise for two reasons. 1) For health. 2) As a social outlet. There is an entire exericse sub-culture out there that really hasn't been tapped into in lieu of focusing on the "everyone's a superstar" POV. I like the campaign, but only because Reebok is the Avis of the tennis shoe industry.

A lot of Americans who feel dwarfed by the uber-athletic superstars with six-pack abs and toned everything might pick up on this one. A lot of Americans (18-24) exercise for two reasons. 1) For health. 2) As a social outlet.

There is an entire exericse sub-culture out there that really hasn't been tapped into in lieu of focusing on the "everyone's a superstar" POV.

]]> By: tasi http://www.thirdwayblog.com/reebok/reebok-run-easy-advertising-campaign-is-a-smart-move-in-the-shoe-wars.html#comment-1171 tasi Thu, 14 Jun 2007 15:38:04 +0000 http://www.thirdwayblog.com/reebok/reebok-run-easy-advertising-campaign-is-a-smart-move-in-the-shoe-wars.html#comment-1171 I sometimes run for exercise. I make ads for a living, and have worked on two major running brands. I have to say, nothing about this campaign makes sense to me. Even if I am a lazy couch potato, I at least want something - anything - to aspire to. I don't need a mirror to be held up to me. Otherwise I ask, "So what?" I expect a running shoe company to sound like a motivator, a trainer, or at least a running partner pushing me...not to be a friend who says "Ah, just take it easy man." I sometimes run for exercise. I make ads for a living, and have worked on two major running brands. I have to say, nothing about this campaign makes sense to me. Even if I am a lazy couch potato, I at least want something – anything – to aspire to. I don't need a mirror to be held up to me. Otherwise I ask, "So what?" I expect a running shoe company to sound like a motivator, a trainer, or at least a running partner pushing me…not to be a friend who says "Ah, just take it easy man."

]]> By: Sonya http://www.thirdwayblog.com/reebok/reebok-run-easy-advertising-campaign-is-a-smart-move-in-the-shoe-wars.html#comment-1170 Sonya Tue, 12 Jun 2007 18:16:12 +0000 http://www.thirdwayblog.com/reebok/reebok-run-easy-advertising-campaign-is-a-smart-move-in-the-shoe-wars.html#comment-1170 As a social runner, I appreciate this ad and like how it pokes fun at brands and campaigns that assume everyone is out doing marathons and competing. However, since the product isn't better suited for casual exercise, why not go with the brand more professionals pick? As a social runner, I appreciate this ad and like how it pokes fun at brands and campaigns that assume everyone is out doing marathons and competing. However, since the product isn't better suited for casual exercise, why not go with the brand more professionals pick?

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