Comments on: Reebok Run Easy - Slow is Beautiful http://www.thirdwayblog.com/reebok/reebok-run-easy-advertising-campaign-is-a-smart-move-in-the-shoe-wars.html Straight Talk on Advertising from the Client Side Thu, 28 Aug 2008 19:07:16 +0000 http://wordpress.org/?v=2.0.4 by: Andrew http://www.thirdwayblog.com/reebok/reebok-run-easy-advertising-campaign-is-a-smart-move-in-the-shoe-wars.html#comment-44806 Wed, 27 Jun 2007 19:38:43 +0000 http://www.thirdwayblog.com/reebok/reebok-run-easy-advertising-campaign-is-a-smart-move-in-the-shoe-wars.html#comment-44806 I like the campaign, but only because Reebok is the Avis of the tennis shoe industry. A lot of Americans who feel dwarfed by the uber-athletic superstars with six-pack abs and toned everything might pick up on this one. A lot of Americans (18-24) exercise for two reasons. 1) For health. 2) As a social outlet. There is an entire exericse sub-culture out there that really hasn't been tapped into in lieu of focusing on the "everyone's a superstar" POV. I like the campaign, but only because Reebok is the Avis of the tennis shoe industry.

A lot of Americans who feel dwarfed by the uber-athletic superstars with six-pack abs and toned everything might pick up on this one. A lot of Americans (18-24) exercise for two reasons. 1) For health. 2) As a social outlet.

There is an entire exericse sub-culture out there that really hasn’t been tapped into in lieu of focusing on the “everyone’s a superstar” POV.

]]> by: tasi http://www.thirdwayblog.com/reebok/reebok-run-easy-advertising-campaign-is-a-smart-move-in-the-shoe-wars.html#comment-42971 Thu, 14 Jun 2007 21:38:04 +0000 http://www.thirdwayblog.com/reebok/reebok-run-easy-advertising-campaign-is-a-smart-move-in-the-shoe-wars.html#comment-42971 I sometimes run for exercise. I make ads for a living, and have worked on two major running brands. I have to say, nothing about this campaign makes sense to me. Even if I am a lazy couch potato, I at least want something - anything - to aspire to. I don't need a mirror to be held up to me. Otherwise I ask, "So what?" I expect a running shoe company to sound like a motivator, a trainer, or at least a running partner pushing me...not to be a friend who says "Ah, just take it easy man." I sometimes run for exercise. I make ads for a living, and have worked on two major running brands. I have to say, nothing about this campaign makes sense to me. Even if I am a lazy couch potato, I at least want something - anything - to aspire to. I don’t need a mirror to be held up to me. Otherwise I ask, “So what?” I expect a running shoe company to sound like a motivator, a trainer, or at least a running partner pushing me…not to be a friend who says “Ah, just take it easy man.”

]]> by: Sonya http://www.thirdwayblog.com/reebok/reebok-run-easy-advertising-campaign-is-a-smart-move-in-the-shoe-wars.html#comment-42703 Wed, 13 Jun 2007 00:16:12 +0000 http://www.thirdwayblog.com/reebok/reebok-run-easy-advertising-campaign-is-a-smart-move-in-the-shoe-wars.html#comment-42703 As a social runner, I appreciate this ad and like how it pokes fun at brands and campaigns that assume everyone is out doing marathons and competing. However, since the product isn't better suited for casual exercise, why not go with the brand more professionals pick? As a social runner, I appreciate this ad and like how it pokes fun at brands and campaigns that assume everyone is out doing marathons and competing. However, since the product isn’t better suited for casual exercise, why not go with the brand more professionals pick?

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