Comments on: Cows for Silk Soymilk http://www.thirdwayblog.com/silk/cows-for-silk-soymilk.html Straight Talk on Advertising from the Client Side Tue, 06 Jan 2009 06:20:13 +0000 http://wordpress.org/?v=2.0.4 by: peg http://www.thirdwayblog.com/silk/cows-for-silk-soymilk.html#comment-114862 Mon, 18 Aug 2008 02:47:30 +0000 http://www.thirdwayblog.com/silk/cows-for-silk-soymilk.html#comment-114862 So far, everyone has talked about the cows and Julie/Hesta, but I'm interested in finding out whose voice reads the rest of the commercial. It sounds a little like the guy who played Miles on Murphy Brown, and a lot like Mark Brunetz, the designer from Clean House. Anybody got an idea? So far, everyone has talked about the cows and Julie/Hesta, but I’m interested in finding out whose voice reads the rest of the commercial. It sounds a little like the guy who played Miles on Murphy Brown, and a lot like Mark Brunetz, the designer from Clean House. Anybody got an idea?

]]> by: Sara http://www.thirdwayblog.com/silk/cows-for-silk-soymilk.html#comment-97453 Wed, 09 Apr 2008 22:51:18 +0000 http://www.thirdwayblog.com/silk/cows-for-silk-soymilk.html#comment-97453 does anyone know where i can find a link to the Hesta Silk commercial?!!! does anyone know where i can find a link to the Hesta Silk commercial?!!!

]]> by: Kath http://www.thirdwayblog.com/silk/cows-for-silk-soymilk.html#comment-96067 Sat, 29 Mar 2008 03:13:40 +0000 http://www.thirdwayblog.com/silk/cows-for-silk-soymilk.html#comment-96067 Yes, it's Julie. (Hesta) Yes, it’s Julie. (Hesta)

]]> by: 7 5/8 LO http://www.thirdwayblog.com/silk/cows-for-silk-soymilk.html#comment-95275 Fri, 21 Mar 2008 16:14:38 +0000 http://www.thirdwayblog.com/silk/cows-for-silk-soymilk.html#comment-95275 Latest spot, running since about 3/15/08, has Gen Y woman with short dark hair, jacket, jeans, discussing Silk and how good it is with cereal, with slightly dippy rising inflection. Scuttlebutt is it may be Julie Potash, aka Hesta Prynn from rap-rock act Northern State. Any intel? I find her extremely hitable ;) Latest spot, running since about 3/15/08, has Gen Y woman with short dark hair, jacket, jeans, discussing Silk and how good it is with cereal, with slightly dippy rising inflection.

Scuttlebutt is it may be Julie Potash, aka Hesta Prynn from rap-rock act Northern State. Any intel? I find her extremely hitable ;)

]]> by: markin http://www.thirdwayblog.com/silk/cows-for-silk-soymilk.html#comment-90246 Sat, 16 Feb 2008 03:12:28 +0000 http://www.thirdwayblog.com/silk/cows-for-silk-soymilk.html#comment-90246 she was in a sitcom, but i can't place her . Its driving me crazy she was in a sitcom, but i can’t place her . Its driving me crazy

]]> by: Robert Matthews http://www.thirdwayblog.com/silk/cows-for-silk-soymilk.html#comment-83840 Fri, 11 Jan 2008 13:12:44 +0000 http://www.thirdwayblog.com/silk/cows-for-silk-soymilk.html#comment-83840 Who is the actress in the white blouse among the three or four women in the kitchen sampling the Silk Soy milk? Who is the actress in the white blouse among the three or four women in the kitchen sampling the Silk Soy milk?

]]> by: Clarissa http://www.thirdwayblog.com/silk/cows-for-silk-soymilk.html#comment-77748 Wed, 05 Dec 2007 02:37:09 +0000 http://www.thirdwayblog.com/silk/cows-for-silk-soymilk.html#comment-77748 You people are so stupid. No, cows don't make soymilk. I think the reason they make cows the spokespeople is because, duh, soymilk is the counterpart of milk that comes from cows, and cows probably WOULD, if given the choice, drink soymilk rather than dairy milk because then they know that milk didn't come from their daughter or some shit like that. You people are so stupid. No, cows don’t make soymilk. I think the reason they make cows the spokespeople is because, duh, soymilk is the counterpart of milk that comes from cows, and cows probably WOULD, if given the choice, drink soymilk rather than dairy milk because then they know that milk didn’t come from their daughter or some shit like that.

]]> by: sue http://www.thirdwayblog.com/silk/cows-for-silk-soymilk.html#comment-46187 Sat, 07 Jul 2007 17:25:55 +0000 http://www.thirdwayblog.com/silk/cows-for-silk-soymilk.html#comment-46187 I enjoyed this advertisement because it not only has humor, and wittiness in this ad, but it gives you the hard facts on all of the benefits you receive from drinking soymilk. They additionally move you right into their website, which also has more information that they present in a very funny manor. On this web site Frank and his family have bios on each family member, a fan club, and they each have their own blogs. I enjoyed how this ad educates people on the benefits that are associated with drinking soymilk, and being healthy sells. It sell more now then ever before with the media informing people about health issues like healthy bones, prostate cancer, breast cancer, diabetes, heart disease, cholesterol, menopause, and lactose intolerance. “Soy milk sales have been growing by a rate of 7 % for the last three years.” This makes me wonder when the other ads say “got milk?” more than like they don’t. I have been drinking soy milk for almost ten years and enjoy it for the health benefits I get from it, it is great in a bowl of cereal, used in anything that asks for milk, and yes, this is the drink for me. I enjoyed this advertisement because it not only has humor, and wittiness in this ad, but it gives you the hard facts on all of the benefits you receive from drinking soymilk. They additionally move you right into their website, which also has more information that they present in a very funny manor. On this web site Frank and his family have bios on each family member, a fan club, and they each have their own blogs. I enjoyed how this ad educates people on the benefits that are associated with drinking soymilk, and being healthy sells. It sell more now then ever before with the media informing people about health issues like healthy bones, prostate cancer, breast cancer, diabetes, heart disease, cholesterol, menopause, and lactose intolerance. “Soy milk sales have been growing by a rate of 7 % for the last three years.” This makes me wonder when the other ads say “got milk?” more than like they don’t.
I have been drinking soy milk for almost ten years and enjoy it for the health benefits I get from it, it is great in a bowl of cereal, used in anything that asks for milk, and yes, this is the drink for me.

]]> by: Elizabeth http://www.thirdwayblog.com/silk/cows-for-silk-soymilk.html#comment-10276 Thu, 26 Oct 2006 07:33:11 +0000 http://www.thirdwayblog.com/silk/cows-for-silk-soymilk.html#comment-10276 I am a student at San Jose State and I am doing an Ad analysis on this campaign. I agree that the cows in the commercial are trying to say that soy milk is better for you and "them" rather than dairy milk. In a way it is funny. I also think the idea of the commercials is to notify people not only of the health benefits but the great taste that might be better than regular milk...hey if anyone knows best about milk it's probably cows. :-) I am a student at San Jose State and I am doing an Ad analysis on this campaign. I agree that the cows in the commercial are trying to say that soy milk is better for you and “them” rather than dairy milk. In a way it is funny. I also think the idea of the commercials is to notify people not only of the health benefits but the great taste that might be better than regular milk…hey if anyone knows best about milk it’s probably cows. :-)

]]> by: Carrie http://www.thirdwayblog.com/silk/cows-for-silk-soymilk.html#comment-9047 Thu, 05 Oct 2006 20:30:57 +0000 http://www.thirdwayblog.com/silk/cows-for-silk-soymilk.html#comment-9047 I enjoyed the commercials that were out a little earlier with the cookie and the dog. They got the nutritional facts out there, and led people to believe that you could drink soy milk with everyday foods. Not everyone is aware of this and it targets more of the soy milk drinking audience in my opinion. The cows are a little crazy but fun. I enjoyed the commercials that were out a little earlier with the cookie and the dog. They got the nutritional facts out there, and led people to believe that you could drink soy milk with everyday foods. Not everyone is aware of this and it targets more of the soy milk drinking audience in my opinion.
The cows are a little crazy but fun.

]]> by: Tonya http://www.thirdwayblog.com/silk/cows-for-silk-soymilk.html#comment-6841 Thu, 24 Aug 2006 14:50:18 +0000 http://www.thirdwayblog.com/silk/cows-for-silk-soymilk.html#comment-6841 The whole point of the commercials is that dairy is cruel and unhealthy unlike silk soymilk. Do the research people. The whole point of the commercials is that dairy is cruel and unhealthy unlike silk soymilk. Do the research people.

]]> by: david http://www.thirdwayblog.com/silk/cows-for-silk-soymilk.html#comment-6467 Wed, 16 Aug 2006 14:35:26 +0000 http://www.thirdwayblog.com/silk/cows-for-silk-soymilk.html#comment-6467 Mike, Yes, we specialize in overthinking. We have been hearing more complaints from dairy users that the spots are annoying, however. As for the rest of it, we agree that most of those things wouldn't be conscious reactions to the spot, but we do think it is confusing. dv Mike,

Yes, we specialize in overthinking. We have been hearing more complaints from dairy users that the spots are annoying, however. As for the rest of it, we agree that most of those things wouldn’t be conscious reactions to the spot, but we do think it is confusing.

dv

]]> by: Mike http://www.thirdwayblog.com/silk/cows-for-silk-soymilk.html#comment-6443 Tue, 15 Aug 2006 15:49:35 +0000 http://www.thirdwayblog.com/silk/cows-for-silk-soymilk.html#comment-6443 Pretty good observations. I think you overthink some of the issues. As you point out, the campaign is primarily :15 spots which really don't give the viewer time to contemplate some of the issues you mention. Also, since most TV commercial watching is a secondary activity (more listening than watching) the direct copy I think gets the point across well. Regarding the issue about vegans and vegitarians, they are clearly not the target for the spots. They are already soy or rice milk users. The spot target is daily milk users who I suppose are pretty comfortable with cows and less likely to be offended by them. Todd's point is well taken. The regionally famous Chick-fil-a "Eat more chicken" outdoor makes almost the exact same point as the Silk cow spots so points off for originality BUT at the same time, the Chick-fil-a boards have been wildly popular, memorable and effective so maybe this is the right approach for Silk. Pretty good observations. I think you overthink some of the issues. As you point out, the campaign is primarily :15 spots which really don’t give the viewer time to contemplate some of the issues you mention. Also, since most TV commercial watching is a secondary activity (more listening than watching) the direct copy I think gets the point across well. Regarding the issue about vegans and vegitarians, they are clearly not the target for the spots. They are already soy or rice milk users. The spot target is daily milk users who I suppose are pretty comfortable with cows and less likely to be offended by them.

Todd’s point is well taken. The regionally famous Chick-fil-a “Eat more chicken” outdoor makes almost the exact same point as the Silk cow spots so points off for originality BUT at the same time, the Chick-fil-a boards have been wildly popular, memorable and effective so maybe this is the right approach for Silk.

]]> by: Linda http://www.thirdwayblog.com/silk/cows-for-silk-soymilk.html#comment-6091 Fri, 11 Aug 2006 11:44:41 +0000 http://www.thirdwayblog.com/silk/cows-for-silk-soymilk.html#comment-6091 This is one of the worse commercials on tv. They are extremely annoying to watch and makes one want to have nothing to do with drinking soy milk. This is one of the worse commercials on tv. They are extremely annoying to watch and makes one want to have nothing to do with drinking soy milk.

]]> by: Laura http://www.thirdwayblog.com/silk/cows-for-silk-soymilk.html#comment-4836 Thu, 20 Jul 2006 20:49:48 +0000 http://www.thirdwayblog.com/silk/cows-for-silk-soymilk.html#comment-4836 I'm am a vegetarian who avoids dairy consumption. When I saw the commercial on TV it definately got my attention-- I thought it was going to talk about animal rights. But I should have known better... The aspect of the talking cow heads is humorous but at the same time confusing and possibly misleading (I can see how people could easily be lead to the idea that cows produce soymilk, and it is just a healthier alternative than lowfat milk) and just plain wrong. I’m am a vegetarian who avoids dairy consumption. When I saw the commercial on TV it definately got my attention– I thought it was going to talk about animal rights. But I should have known better… The aspect of the talking cow heads is humorous but at the same time confusing and possibly misleading (I can see how people could easily be lead to the idea that cows produce soymilk, and it is just a healthier alternative than lowfat milk) and just plain wrong.

]]> by: Todd http://www.thirdwayblog.com/silk/cows-for-silk-soymilk.html#comment-4414 Fri, 14 Jul 2006 21:13:30 +0000 http://www.thirdwayblog.com/silk/cows-for-silk-soymilk.html#comment-4414 Good points. Here's another one: using spokes-cows is hardly new. California Cheese and Chick-Fil-A have already covered that area to the point where it's just covered with hoof prints. Good points. Here’s another one: using spokes-cows is hardly new. California Cheese and Chick-Fil-A have already covered that area to the point where it’s just covered with hoof prints.

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