Comments on: Smirnoff Tea Partay - Preppies on YouTube

by: Jimmy Osbourne

Sun, 29 Jun 2008 14:49:45 +0000

Smirnoff - sounds like russian surname

by: My Dollars

Mon, 26 Nov 2007 22:10:05 +0000

After watching countless ad’s, viral video’s, faux ad’s and music videos I can say that not only did this campaign work for me. But it suceeded in all those area’s. It’s not just funny because its clever by being dumb, it’s hilarious and well executed. An agency can easily fumble and die when entering the perilous world of executing rap as an advertising strategy and almost all do. Unfortunately for all the haters of the advertising world. This campaign does not fail, not that it shouldn’t or even that real hip hoppers and rap stars everywhere would want it to. But because they have found that message that was there’s and allowed comic and creative genius to mash it together into an area of global psyche that it shouldn’t be allowed to go. Congratulations BBH & Congratulations to you Smirnoff. I’m now a buyer.

by: John Sanders

Thu, 08 Mar 2007 17:19:32 +0000

Average consumer says: I can’t speak to the advertising lingo used above: however, I will offer an “average Joe” consumer opinion. The commercial was hilarious and very entertaining. Does it make me want to go out and buy the product, no, but when standing in front of the beer cooler at the local corner store, I can say that I will be more likely, as a non-beer drinker, to try the Smirnoff product just for the hell of it or bring it to a party just as a joke, before just grabbing a six pack of one of the 100 kinds of tasteless or getting way too expensive beer products out there.
I would say mission accomplished for Smirnoff with little investment.

by: ross

Wed, 24 Jan 2007 16:02:52 +0000

I think you need to really define the criteria of success. When this video was launched it didn’t even have a website. That in my mind is a terrible execution of any type of communication in order to A: Launch a brand B: Establish a brand as credible C: Jumpstart sales of a brand. You mention that “By confronting ice tea’s prissy image head-on, Smirnoff gives this new product a fighting chance.” The video only further cements the fact that white preppies wannabe black rappers albeit in a humorous way. That is slightly ownable and the most appealing part of the video. An advertising execution though can really only be judged on its true purpose. While it generated a bunch of Youtube hits, did it translate into actual sales and convert other drinking occasions into alcoholic tea drinkers? Probably not. User generated media is interesting but only if its user generated, this was planted. So its really not that interesting or revolutionary. This is another attempt to ride the wave of Youtube. If you are gonna make the foray then you should at least have a servicable website that can tell people what the hell to buy should they get interest in your product.

by: ThirdWay Advertising Blog » Blog Archive » Wal-Mart and Vendor-Generated Advertising

Wed, 03 Jan 2007 17:08:52 +0000

[…] What Works: This ad signals a new development in the most interesting marketing story of the past year - consumer-generated media. That trend has turned into a craze, causing stalwarts like Time Magazine to abandon editorial discretion and declare ‘you’ (meaning everyone) the Person of the Year. Time is reflecting the increasingly two-way nature of the interchange between brands and consumers and particularly the dramatic powershift caused by YouTube, MySpace and other social media sites online. A strong current within this trend has been the use of social media sites by brands to deliver a message to consumers - with the labor of the consumers themselves. Smirnoff did an excellent job of this with Tea Partay (our review here) which they posted on an obscure website and allowed consumers to discover and bring to YouTube. The video was viewed over two million times with no distribution cost to Smirnoff and considerable media attention. […]

by: david

Mon, 28 Aug 2006 15:19:14 +0000

Thanks - it should work now. For reference it is www.teapartay.com

by: Razorbuzz

Fri, 25 Aug 2006 10:36:01 +0000

The link to the website is wrong.

by: ProHipHop - Hip Hop Marketing

Thu, 17 Aug 2006 01:33:45 +0000

Prep-Unit Pimps Smirnoff Raw Iced Tea…

I’m not really sure what to say about this viral video ad featuring Prep-Unit pimping Smirnoff Raw Tea, an alcoholic product, so I’ll just provide some links to other folk’s coverage beginning with where I found it. Third Way Blog:Smirnoff…