http://www.thirdwayblog.com/sony/sony-and-those-balls.html Straight Talk on Advertising from the Client Side Tue, 06 Jan 2009 10:53:26 +0000 http://wordpress.org/?v=2.0.4 http://www.thirdwayblog.com/sony/sony-and-those-balls.html#comment-7396 Wed, 06 Sep 2006 21:23:56 +0000 http://www.thirdwayblog.com/sony/sony-and-those-balls.html#comment-7396 [...] This spot gives us some genuine angst for Discover, which seems to work better as the ‘little card that could.’  In trying to copy the visual splendor of the Sonia Bravia spot (where balls cascade down San Francisco streets - see our commentary here),  Discover has created a version without the artistry which feels pedestrian and unconvincing. Branding Bottom Line: A brand disaster for Discover.  And we thought running with scissors was dangerous! [...] […] This spot gives us some genuine angst for Discover, which seems to work better as the ‘little card that could.’  In trying to copy the visual splendor of the Sonia Bravia spot (where balls cascade down San Francisco streets - see our commentary here),  Discover has created a version without the artistry which feels pedestrian and unconvincing. Branding Bottom Line: A brand disaster for Discover.  And we thought running with scissors was dangerous! […]

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