Comments on: Starbucks - Double Shot, two misses http://www.thirdwayblog.com/starbucks/starbucks-double-shot-two.html Straight Talk on Advertising from the Client Side Thu, 28 Aug 2008 04:58:35 +0000 http://wordpress.org/?v=2.0.4 by: david http://www.thirdwayblog.com/starbucks/starbucks-double-shot-two.html#comment-7024 Fri, 01 Sep 2006 05:34:46 +0000 http://www.thirdwayblog.com/starbucks/starbucks-double-shot-two.html#comment-7024 Jim, I'm curious about your last comment that this Starbuck's spot was 'one of the most succesful commercials of the year.' What was your metric for that? dv Jim,

I’m curious about your last comment that this Starbuck’s spot was ‘one of the most succesful commercials of the year.’ What was your metric for that?

dv

]]> by: Jim Morris http://www.thirdwayblog.com/starbucks/starbucks-double-shot-two.html#comment-7019 Fri, 01 Sep 2006 02:12:43 +0000 http://www.thirdwayblog.com/starbucks/starbucks-double-shot-two.html#comment-7019 Dummy! Starbucks give you a boost of confidence, energy, and vitality. As a marketing specialist, I can see that every little bit of the commercial was put together perfectly. You've got every person in Hank's life here for him at his time of need. There are his parents in the first bleachers, and a few people that look like teachers, and even what looks like a stereotypical coach all there. The brand positioning is right on key. Notice how suddenly when he has his can-o-starbucks, his own personal mascot comes along, and the cheering begins. Hank's character is Bob Everyman (no, Bob Everyman because he is less than John) he is an average kid, with no sense on how to wear a suit, or comb his har. Rant, rant. I guess I'm just going off of the fact that it was one of the most successful commercials of the year, and this reviewer doesn't seem to think so. Ah, well. Dummy! Starbucks give you a boost of confidence, energy, and vitality. As a marketing specialist, I can see that every little bit of the commercial was put together perfectly. You’ve got every person in Hank’s life here for him at his time of need. There are his parents in the first bleachers, and a few people that look like teachers, and even what looks like a stereotypical coach all there. The brand positioning is right on key. Notice how suddenly when he has his can-o-starbucks, his own personal mascot comes along, and the cheering begins. Hank’s character is Bob Everyman (no, Bob Everyman because he is less than John) he is an average kid, with no sense on how to wear a suit, or comb his har. Rant, rant. I guess I’m just going off of the fact that it was one of the most successful commercials of the year, and this reviewer doesn’t seem to think so. Ah, well.

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