Comments on: Warner Brothers The Departed Meets Smith http://www.thirdwayblog.com/time-warner/warner-brothers-the-departed-meets-smith.html Straight Talk on Advertising from the Client Side Tue, 06 Jan 2009 05:37:52 +0000 http://wordpress.org/?v=2.0.4 by: Movie Marketing Madness » Movie Marketing Madness: The Departed http://www.thirdwayblog.com/time-warner/warner-brothers-the-departed-meets-smith.html#comment-8979 Wed, 04 Oct 2006 16:15:03 +0000 http://www.thirdwayblog.com/time-warner/warner-brothers-the-departed-meets-smith.html#comment-8979 [...] The one thing I’m aware of regarding other promotions Warner Bros. Engaged in is their sponsoring of the season premiere of the show “Smith” on CBS about two weeks before the movie opened. The studio bought all the advertising time within the show in order to present it with limited commercial breaks and with The Departed as the only brand being shilled during those breaks. It was disconcerting to me to learn after the fact that all they did was show the movie’s trailer six times with that sole-presenter opportunity. The studio would have done better, I think, if they had showed the trailer a few times but mixed behind-the-scenes footage or exclusive clips from the film in with it. [...] […] The one thing I’m aware of regarding other promotions Warner Bros. Engaged in is their sponsoring of the season premiere of the show “Smith” on CBS about two weeks before the movie opened. The studio bought all the advertising time within the show in order to present it with limited commercial breaks and with The Departed as the only brand being shilled during those breaks. It was disconcerting to me to learn after the fact that all they did was show the movie’s trailer six times with that sole-presenter opportunity. The studio would have done better, I think, if they had showed the trailer a few times but mixed behind-the-scenes footage or exclusive clips from the film in with it. […]

]]> by: david http://www.thirdwayblog.com/time-warner/warner-brothers-the-departed-meets-smith.html#comment-8342 Thu, 21 Sep 2006 14:34:34 +0000 http://www.thirdwayblog.com/time-warner/warner-brothers-the-departed-meets-smith.html#comment-8342 Chris, There were at least two different executions, possibly more. However I agree with your overall comment that they could have done more given the time they had. Perhaps something behind the scenes ... Chris,

There were at least two different executions, possibly more. However I agree with your overall comment that they could have done more given the time they had. Perhaps something behind the scenes …

]]> by: Chris Thilk http://www.thirdwayblog.com/time-warner/warner-brothers-the-departed-meets-smith.html#comment-8324 Thu, 21 Sep 2006 12:05:53 +0000 http://www.thirdwayblog.com/time-warner/warner-brothers-the-departed-meets-smith.html#comment-8324 They showed the same trailer six times? I agree with your basic idea that the movie audience/TV show premiere audience is going to be the same type of person but it's disappointing that Warner Bros. couldn't come up with something more original to do than show the same trailer over and over again. They showed the same trailer six times?

I agree with your basic idea that the movie audience/TV show premiere audience is going to be the same type of person but it’s disappointing that Warner Bros. couldn’t come up with something more original to do than show the same trailer over and over again.

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