Comments on: The Travelers Big Snowball http://www.thirdwayblog.com/travelers/the-travelers-big-snowball.html Straight Talk on Advertising from the Client Side Thu, 20 Nov 2008 12:55:25 +0000 http://wordpress.org/?v=2.0.4 by: Guy on the bike is me Eric Witherspoon http://www.thirdwayblog.com/travelers/the-travelers-big-snowball.html#comment-36359 Sat, 21 Apr 2007 18:26:08 +0000 http://www.thirdwayblog.com/travelers/the-travelers-big-snowball.html#comment-36359 I was with State Farm, but after I was in a rear end collision that has damaged my knee for the rest of my life, State Farm denied my claim and I had to sue them to pay my policy. Outcome forthcoming. State Farm SUCKS!!! I was with State Farm, but after I was in a rear end collision that has damaged my knee for the rest of my life, State Farm denied my claim and I had to sue them to pay my policy. Outcome forthcoming. State Farm SUCKS!!!

]]> by: Spark Minute ยป Blog Archive » Pepsi turns San Francisco into a pinball machine http://www.thirdwayblog.com/travelers/the-travelers-big-snowball.html#comment-35534 Wed, 11 Apr 2007 23:26:32 +0000 http://www.thirdwayblog.com/travelers/the-travelers-big-snowball.html#comment-35534 [...] I love anything shot in San Francisco. And here’s an incredibly cool commercial Pepsi did where they turned the city into a giant pinball machine. Chalk this up with Travelers’ Insurance ad and with the Sony Bravia ad, both also shot in San Francisco. [...] […] I love anything shot in San Francisco. And here’s an incredibly cool commercial Pepsi did where they turned the city into a giant pinball machine. Chalk this up with Travelers’ Insurance ad and with the Sony Bravia ad, both also shot in San Francisco. […]

]]> by: Clyde Smith http://www.thirdwayblog.com/travelers/the-travelers-big-snowball.html#comment-8668 Wed, 27 Sep 2006 06:23:44 +0000 http://www.thirdwayblog.com/travelers/the-travelers-big-snowball.html#comment-8668 And I agree with you about the high concept nature of the ad. It's interesting how often high concept becomes a nice way of saying it's hard to connect the art to the product. And I agree with you about the high concept nature of the ad.

It’s interesting how often high concept becomes a nice way of saying it’s hard to connect the art to the product.

]]> by: Cookie http://www.thirdwayblog.com/travelers/the-travelers-big-snowball.html#comment-8639 Tue, 26 Sep 2006 22:17:50 +0000 http://www.thirdwayblog.com/travelers/the-travelers-big-snowball.html#comment-8639 "Who is the guy on the bike that seemingly manages to avoid the snowball?" He's insured with State Farm. “Who is the guy on the bike that seemingly manages to avoid the snowball?”

He’s insured with State Farm.

]]> by: david http://www.thirdwayblog.com/travelers/the-travelers-big-snowball.html#comment-8621 Tue, 26 Sep 2006 14:41:27 +0000 http://www.thirdwayblog.com/travelers/the-travelers-big-snowball.html#comment-8621 Clyde, That's a great link, thanks! Very interesting parallel. David Clyde,

That’s a great link, thanks! Very interesting parallel.

David

]]> by: Clyde Smith http://www.thirdwayblog.com/travelers/the-travelers-big-snowball.html#comment-8620 Tue, 26 Sep 2006 14:30:33 +0000 http://www.thirdwayblog.com/travelers/the-travelers-big-snowball.html#comment-8620 Fun ad, although I've already forgotten who made it. I think this concept draws pretty heavily on the Katamari Damacy game, as revealed in a number of videos: http://www.prohiphop.com/2006/05/taking_a_break_.html Fun ad, although I’ve already forgotten who made it.

I think this concept draws pretty heavily on the Katamari Damacy game, as revealed in a number of videos:
http://www.prohiphop.com/2006/05/taking_a_break_.html

]]> by: KeeperoftheBooks http://www.thirdwayblog.com/travelers/the-travelers-big-snowball.html#comment-8576 Tue, 26 Sep 2006 00:00:57 +0000 http://www.thirdwayblog.com/travelers/the-travelers-big-snowball.html#comment-8576 From an entirely consumer-based perspective, this ad is creepy. The concept is too terrorism related, especially the last images which are reminiscent of the attacks on and subsequent collapse of the Twin Towers. I want to avoid terrorist attacks - as I imagine all consumers do - and, given that I read the copy on this blog to figure out which product/service was behind this ad, do not have positive brand associations with the company. I certainly am not moved to purchase insurance from a company that invokes a terrible and unresolved moment of terror in its ad. From an entirely consumer-based perspective, this ad is creepy. The concept is too terrorism related, especially the last images which are reminiscent of the attacks on and subsequent collapse of the Twin Towers. I want to avoid terrorist attacks - as I imagine all consumers do - and, given that I read the copy on this blog to figure out which product/service was behind this ad, do not have positive brand associations with the company. I certainly am not moved to purchase insurance from a company that invokes a terrible and unresolved moment of terror in its ad.

]]> by: Tom Campbell http://www.thirdwayblog.com/travelers/the-travelers-big-snowball.html#comment-8510 Mon, 25 Sep 2006 02:12:54 +0000 http://www.thirdwayblog.com/travelers/the-travelers-big-snowball.html#comment-8510 Who is the guy on the bike that seemingly manages to avoid the snowball? Who is the guy on the bike that seemingly manages to avoid the snowball?

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