Budget Keeps Clean on Blog Ethics

In our last post, we raised the question of whether Adrant’s announcement that the Up Your Budget “contest itself will be promoted almost entirely within the blogosphere with sites Adrants, MarketingVOX and Boing Boing breaking the story” implied that there was some compensation to the bloggers breaking the story.

We are happy to report that the creator of the promotion, B.L. Ochman has assured us that there was no compensation and she simply followed standard PR practice in getting these sites to break the story (which we understand she is very good at).

BL has a number of other concerns about our comments which are worth reading. You can find them in the comments to our last post.

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