http://www.thirdwayblog.com/usa-networks/usa-networks-schools-us.html Straight Talk on Advertising from the Client Side Thu, 20 Nov 2008 16:07:59 +0000 http://wordpress.org/?v=2.0.4 http://www.thirdwayblog.com/usa-networks/usa-networks-schools-us.html#comment-18 Tue, 02 Aug 2005 20:40:45 +0000 http://www.thirdwayblog.com/usa-networks/usa-networks-schools-us.html#comment-18 Couldn't agree more. So glad to see someone giving this campaign a well-deserved review. I love the effort cable stations are making to brand themselves and define/defend their unique position. TBS - Funny. TNT - We Know Drama. Lifetime - Television for Women. TLC - Life Unscripted. Etc.<BR/>I can imagine it took some discipline to narrow their focus and own a definitive slice of viewership versus the natural tendency to show something for everyone and hope that enough "everyone's" tune in. USA has taken the positioning a step further and launched a very clever and engaging campaign. Kudos to their marketing team! Couldn’t agree more. So glad to see someone giving this campaign a well-deserved review. I love the effort cable stations are making to brand themselves and define/defend their unique position. TBS - Funny. TNT - We Know Drama. Lifetime - Television for Women. TLC - Life Unscripted. Etc.
I can imagine it took some discipline to narrow their focus and own a definitive slice of viewership versus the natural tendency to show something for everyone and hope that enough “everyone’s” tune in. USA has taken the positioning a step further and launched a very clever and engaging campaign. Kudos to their marketing team!

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