Comments on: Audrey Hepburn caught in the Gap http://www.thirdwayblog.com/gap/audrey-hepburn-caught-in-the-gap.html Straight Talk on Advertising from the Client Side Fri, 12 Mar 2010 23:06:31 +0000 http://wordpress.org/?v=2.0.4 by: Audrey Fans Dancing into Gap Stores | My New Toys http://www.thirdwayblog.com/gap/audrey-hepburn-caught-in-the-gap.html#comment-176629 Fri, 04 Dec 2009 04:04:59 +0000 http://www.thirdwayblog.com/gap/audrey-hepburn-caught-in-the-gap.html#comment-176629 [...]     Audrey Hepburn may have window shopped at Tiffany’s, but the Gap says that her fans have been lured inside its own stores, as the style icon’s new ad campaign fills shop windows and television screens this fall.     On Thursday, Gap Inc. cited its Audrey Hepburn skinny black jeans television and print campaign as “supporting improved store traffic in September” that contributed to a less–than-expected overall same-store sales decline of 3 percent. Wall Street had been anticipating a fall of 4.2 percent on average, according to Reuters research.     The television ads feature the waifish Hepburn wearing a beatnik uniform of black turtleneck and cigarette pants in the film “Funny Face” but dancing to AC/DC ’s rock anthem “Back in Black.”     The exuberant ads, evocative of Apple Computer ’s iPod TV campaign, have everyone talking in the blogosphere, and retail analysts on Wall Street wondering whether the campaign can drum up sales for the struggling brand.     In cyberspace, some bloggers gush about the ads while others are offended to see Audrey hawking pants.     “At least she’s not dancing with a vacuum cleaner like was done with Fred Astaire,” wrote “Caff” in a recent response to the ThirdWay advertising blog, a reference to Dirt Devil ads in the 1990s.     Financial analysts weighing in on the campaign give mixed predictions over the ultimate success of the campaign.     While some express skepticism that the target Gap audience of young men and women will even recognize the star, others say the ads bring a jolt of much-needed excitement to the retailer, which has struggled this year with slumping sales and merchandise missteps.     “From a marketing point of view it’s back-to-Gap genius,” said Roth Capital Partners analyst Liz Pierce recently.     A recent Merrill Lynch September sales preview of various specialty retailers noted that the ads “were successful in raising the brand’s profile and cutting through the ad clutter that pervaded this month.”          But on Thursday, C.L. King analyst Mark Montagna noted in a research note that the key issue for Gap merchandise, despite its improvements, was whether it has improved relative to the rest of the market. Montagna noted a “wide gulf between Gap and the more relevant brands of today.” [...] […]     Audrey Hepburn may have window shopped at Tiffany’s, but the Gap says that her fans have been lured inside its own stores, as the style icon’s new ad campaign fills shop windows and television screens this fall.     On Thursday, Gap Inc. cited its Audrey Hepburn skinny black jeans television and print campaign as “supporting improved store traffic in September” that contributed to a less–than-expected overall same-store sales decline of 3 percent. Wall Street had been anticipating a fall of 4.2 percent on average, according to Reuters research.     The television ads feature the waifish Hepburn wearing a beatnik uniform of black turtleneck and cigarette pants in the film “Funny Face” but dancing to AC/DC ’s rock anthem “Back in Black.”     The exuberant ads, evocative of Apple Computer ’s iPod TV campaign, have everyone talking in the blogosphere, and retail analysts on Wall Street wondering whether the campaign can drum up sales for the struggling brand.     In cyberspace, some bloggers gush about the ads while others are offended to see Audrey hawking pants.     “At least she’s not dancing with a vacuum cleaner like was done with Fred Astaire,” wrote “Caff” in a recent response to the ThirdWay advertising blog, a reference to Dirt Devil ads in the 1990s.     Financial analysts weighing in on the campaign give mixed predictions over the ultimate success of the campaign.     While some express skepticism that the target Gap audience of young men and women will even recognize the star, others say the ads bring a jolt of much-needed excitement to the retailer, which has struggled this year with slumping sales and merchandise missteps.     “From a marketing point of view it’s back-to-Gap genius,” said Roth Capital Partners analyst Liz Pierce recently.     A recent Merrill Lynch September sales preview of various specialty retailers noted that the ads “were successful in raising the brand’s profile and cutting through the ad clutter that pervaded this month.”          But on Thursday, C.L. King analyst Mark Montagna noted in a research note that the key issue for Gap merchandise, despite its improvements, was whether it has improved relative to the rest of the market. Montagna noted a “wide gulf between Gap and the more relevant brands of today.” […]

]]> by: David Mesirow http://www.thirdwayblog.com/gap/audrey-hepburn-caught-in-the-gap.html#comment-96352 Mon, 31 Mar 2008 22:37:34 +0000 http://www.thirdwayblog.com/gap/audrey-hepburn-caught-in-the-gap.html#comment-96352 I liked this commercial and don't think it was offensive to Audrey Hepburn or her legacy. I saw this before seeing "Funny Face", and I believe the commercial used the scene in a new and interesting way that wasn't offensive to the movie or the actress. Who cares if GAP used the line out of context? It brought Audrey Hepburn to a new generation of viewers and possibly brought new fans to the icon. Nevertheless, people should go back and watch "Funny Face" to see Audrey Hepburn in her original content, and to see a great movie that showcases the tunes of George and Ira Gershwin. I liked this commercial and don’t think it was offensive to Audrey Hepburn or her legacy. I saw this before seeing “Funny Face”, and I believe the commercial used the scene in a new and interesting way that wasn’t offensive to the movie or the actress. Who cares if GAP used the line out of context? It brought Audrey Hepburn to a new generation of viewers and possibly brought new fans to the icon. Nevertheless, people should go back and watch “Funny Face” to see Audrey Hepburn in her original content, and to see a great movie that showcases the tunes of George and Ira Gershwin.

]]> by: Ted http://www.thirdwayblog.com/gap/audrey-hepburn-caught-in-the-gap.html#comment-79663 Sun, 16 Dec 2007 13:16:37 +0000 http://www.thirdwayblog.com/gap/audrey-hepburn-caught-in-the-gap.html#comment-79663 <strong>Ted...</strong> This sure as heck beats reading Playboy in the dark wth a flashlight.... Ted…

This sure as heck beats reading Playboy in the dark wth a flashlight….

]]> by: Christie http://www.thirdwayblog.com/gap/audrey-hepburn-caught-in-the-gap.html#comment-77150 Fri, 30 Nov 2007 05:01:34 +0000 http://www.thirdwayblog.com/gap/audrey-hepburn-caught-in-the-gap.html#comment-77150 I love this GAP commercial. While I did not like the skinny pants craze, this commercial was creative. I did not expect to see Audrey Hepburn in a GAP commercial. I think that overall, this advertisement just works. I love this GAP commercial. While I did not like the skinny pants craze, this commercial was creative. I did not expect to see Audrey Hepburn in a GAP commercial. I think that overall, this advertisement just works.

]]> by: Anuncios de GAP « Eclecticismo existencial http://www.thirdwayblog.com/gap/audrey-hepburn-caught-in-the-gap.html#comment-66962 Tue, 09 Oct 2007 12:50:14 +0000 http://www.thirdwayblog.com/gap/audrey-hepburn-caught-in-the-gap.html#comment-66962 [...] En este artículo del blog ThirdWay Advertising podéis leer más sobre el anuncio, pero desde un punto de vista analítico, como cuál es su target, lo que funciona y lo que no funciona en el anuncio (un blog sobre publicidad muy completo e interesante). Tengo que decir que el anuncio está creado para promocionar la línea de vaqueros Skinny Black Pant y por eso que escogieran a Audrey, la más skinny de las skinnies. [...] […] En este artículo del blog ThirdWay Advertising podéis leer más sobre el anuncio, pero desde un punto de vista analítico, como cuál es su target, lo que funciona y lo que no funciona en el anuncio (un blog sobre publicidad muy completo e interesante). Tengo que decir que el anuncio está creado para promocionar la línea de vaqueros Skinny Black Pant y por eso que escogieran a Audrey, la más skinny de las skinnies. […]

]]> by: Joy Anne http://www.thirdwayblog.com/gap/audrey-hepburn-caught-in-the-gap.html#comment-56507 Sat, 25 Aug 2007 07:29:22 +0000 http://www.thirdwayblog.com/gap/audrey-hepburn-caught-in-the-gap.html#comment-56507 First things first: I'm a Audrey Hepburn fan, I don't shop at GAP, I'm skinny, I'm in my early 20s. As to the ad, i don't find anything offensive or anything, in fact it's kinda cool. Though it wouldn't make me go out and buy a skinny pant, it would make me want to see an Audrey movie instead which I find very silly. The fact that Audrey's family has approved of this ad and GAP donated to the actress' charity, i think there is nothing to fuss about. As someone mentioed, it is way better that the ad of Fred Astaire dancing with a vacuum cleaner! Guys, have you any respect for the man?! First things first: I’m a Audrey Hepburn fan, I don’t shop at GAP, I’m skinny, I’m in my early 20s. As to the ad, i don’t find anything offensive or anything, in fact it’s kinda cool. Though it wouldn’t make me go out and buy a skinny pant, it would make me want to see an Audrey movie instead which I find very silly. The fact that Audrey’s family has approved of this ad and GAP donated to the actress’ charity, i think there is nothing to fuss about. As someone mentioed, it is way better that the ad of Fred Astaire dancing with a vacuum cleaner! Guys, have you any respect for the man?!

]]> by: Joy Anne http://www.thirdwayblog.com/gap/audrey-hepburn-caught-in-the-gap.html#comment-56506 Sat, 25 Aug 2007 07:28:44 +0000 http://www.thirdwayblog.com/gap/audrey-hepburn-caught-in-the-gap.html#comment-56506 First things first: I'm a Audrey Hepburn fan, I don't shop at GAP, I'm skinny, I'm in my early 20s. As to the ad, i don't find anything offensive or anything, in fact it's kinda cool. Though it wouldn't make me go out and buy a skinny pant, it would make me want to see an Audrey movie instead which I find very silly. The fact that Audrey's family has approved of this ad and GAP donated to the actress' charity, i think there is nothing to fuss about. As someone mentioed, it is way better that the ad of Fred Astaire with the vacuum cleaner! First things first: I’m a Audrey Hepburn fan, I don’t shop at GAP, I’m skinny, I’m in my early 20s. As to the ad, i don’t find anything offensive or anything, in fact it’s kinda cool. Though it wouldn’t make me go out and buy a skinny pant, it would make me want to see an Audrey movie instead which I find very silly. The fact that Audrey’s family has approved of this ad and GAP donated to the actress’ charity, i think there is nothing to fuss about. As someone mentioed, it is way better that the ad of Fred Astaire with the vacuum cleaner!

]]> by: Karen http://www.thirdwayblog.com/gap/audrey-hepburn-caught-in-the-gap.html#comment-17933 Thu, 21 Dec 2006 18:54:53 +0000 http://www.thirdwayblog.com/gap/audrey-hepburn-caught-in-the-gap.html#comment-17933 PS from Karen: I love the skinny black pant, too. I look great in it! PS from Karen: I love the skinny black pant, too. I look great in it!

]]> by: Karen http://www.thirdwayblog.com/gap/audrey-hepburn-caught-in-the-gap.html#comment-17932 Thu, 21 Dec 2006 18:51:49 +0000 http://www.thirdwayblog.com/gap/audrey-hepburn-caught-in-the-gap.html#comment-17932 I LOVE THIS COMMERCIAL. I am not the so called target audience: aka "skinny white woman" or the so called "right age". I am black, over 50, I remember Audrey and loved her because I was a professional jazz/ballet dancer. As a life long dancer I I am very slim; extreamly slender compared to most but not "Nicole Ritchie, size double "0", gross out skinny" which the term "skinny white woman" seems to refer to these days. AGAIN I LOVE THE COMMERCIAL. I shop GAP often and I think just because it is modern, does not mean it can not be considered classy. GAP styles may be "fun" but they are not OUTRAGEOUS. They have used Sara Jessica Parker in advertisments and she is a class act (and over 40, I beleive). People need to just relax and enjoy the "fun" of the commercial. If I were Audry, I would be pleased. I LOVE THIS COMMERCIAL. I am not the so called target audience: aka “skinny white woman” or the so called “right age”. I am black, over 50, I remember Audrey and loved her because I was a professional jazz/ballet dancer. As a life long dancer I I am very slim; extreamly slender compared to most but not “Nicole Ritchie, size double “0″, gross out skinny” which the term “skinny white woman” seems to refer to these days. AGAIN I LOVE THE COMMERCIAL. I shop GAP often and I think just because it is modern, does not mean it can not be considered classy. GAP styles may be “fun” but they are not OUTRAGEOUS. They have used Sara Jessica Parker in advertisments and she is a class act (and over 40, I beleive). People need to just relax and enjoy the “fun” of the commercial. If I were Audry, I would be pleased.

]]> by: Sue http://www.thirdwayblog.com/gap/audrey-hepburn-caught-in-the-gap.html#comment-10139 Mon, 23 Oct 2006 04:32:24 +0000 http://www.thirdwayblog.com/gap/audrey-hepburn-caught-in-the-gap.html#comment-10139 I shop at the Gap, GapKids, and Baby Gap. The ad annoys me. It seems a bit tasteless, and it's irritating. But I doubt that's why sales slipped a bit. It's the product. I laugh at the stupidity of their marketing department - promoting the skinny black pant that most women hate - even the fairly skinny women. The best advertising in the world won't make smart women wear ugly, unflattering clothes on purpose. And they picked their MOST unforgiving, ugly item to promote. Yeeeeesh. This whole season of bringing back the worst of eighties style dressing is just falling flat all over the place. I shop at the Gap, GapKids, and Baby Gap. The ad annoys me. It seems a bit tasteless, and it’s irritating. But I doubt that’s why sales slipped a bit. It’s the product. I laugh at the stupidity of their marketing department - promoting the skinny black pant that most women hate - even the fairly skinny women. The best advertising in the world won’t make smart women wear ugly, unflattering clothes on purpose. And they picked their MOST unforgiving, ugly item to promote. Yeeeeesh. This whole season of bringing back the worst of eighties style dressing is just falling flat all over the place.

]]> by: Ari http://www.thirdwayblog.com/gap/audrey-hepburn-caught-in-the-gap.html#comment-9655 Wed, 11 Oct 2006 03:47:49 +0000 http://www.thirdwayblog.com/gap/audrey-hepburn-caught-in-the-gap.html#comment-9655 Did anyone consider that the Gap sales didn't soar due to an economy that is slipping? The economy and fashion don't always have a symbiotic relationship with guarantees. And, sadly, if the full figured gals were offended by the "skinny" pant they need to get over it. If one word sets you off, then you should look for the reason one word annoys you. Is "skinny" the word more offensive than "skinny" the image? Think about it. Fashions come and go with little regard for the size you wear. Fashion is fashion, nothing more. Women of all sizes should wear what they like, what they can, and celebrate fashion in general. There is no room in the world for envying the skinny gals or anyone one else for that matter. WE should celebrate indiduality, independence, and the artistic genius that creates the fashion we love to oggle. Did anyone consider that the Gap sales didn’t soar due to an economy that is slipping? The economy and fashion don’t always have a symbiotic relationship with guarantees. And, sadly, if the full figured gals were offended by the “skinny” pant they need to get over it. If one word sets you off, then you should look for the reason one word annoys you. Is “skinny” the word more offensive than “skinny” the image? Think about it. Fashions come and go with little regard for the size you wear. Fashion is fashion, nothing more. Women of all sizes should wear what they like, what they can, and celebrate fashion in general. There is no room in the world for envying the skinny gals or anyone one else for that matter. WE should celebrate indiduality, independence, and the artistic genius that creates the fashion we love to oggle.

]]> by: Audrey Hepburn Gap Ads Take a Plunge http://www.thirdwayblog.com/gap/audrey-hepburn-caught-in-the-gap.html#comment-9568 Tue, 10 Oct 2006 01:39:29 +0000 http://www.thirdwayblog.com/gap/audrey-hepburn-caught-in-the-gap.html#comment-9568 The retro-cool Audrey Hepburn commercials produced by clothing retailer Gap Inc. have produced a 3% slip in store sales for the month of September. The new report comes as no shock to this blogger. I’m not suprised as Gap chose the “skinny” black pants to promote their stores as American obesity becomes an ever increasing problem. Many women might have been turned off by the commercials and felt offended that they needed to buy “skinny” black pants as opposed to beautiful form fitting pants. The retro-cool Audrey Hepburn commercials produced by clothing retailer Gap Inc. have produced a 3% slip in store sales for the month of September. The new report comes as no shock to this blogger.

I’m not suprised as Gap chose the “skinny” black pants to promote their stores as American obesity becomes an ever increasing problem. Many women might have been turned off by the commercials and felt offended that they needed to buy “skinny” black pants as opposed to beautiful form fitting pants.

]]> by: dharma bum http://www.thirdwayblog.com/gap/audrey-hepburn-caught-in-the-gap.html#comment-9109 Sat, 07 Oct 2006 00:29:44 +0000 http://www.thirdwayblog.com/gap/audrey-hepburn-caught-in-the-gap.html#comment-9109 Curious and out for discussion, I wonder, would those of you who were crritics rather express yourself here from the freedom to watch Audrey Hepburn in the Gap commercial or by watching the US build a multi billion dollar fence...? The former comes with the option to choose to turn the tv off... Curious and out for discussion, I wonder, would those of you who were crritics rather express yourself here from the freedom to watch Audrey Hepburn in the Gap commercial or by watching the US build a multi billion dollar fence…? The former comes with the option to choose to turn the tv off…

]]> by: Audrey Fans Dancing into Gap Stores - Reuters Blogs http://www.thirdwayblog.com/gap/audrey-hepburn-caught-in-the-gap.html#comment-9092 Fri, 06 Oct 2006 20:07:28 +0000 http://www.thirdwayblog.com/gap/audrey-hepburn-caught-in-the-gap.html#comment-9092 [...]     Audrey Hepburn may have window shopped at Tiffany’s, but the Gap says that her fans have been lured inside its own stores, as the style icon’s new ad campaign fills shop windows and television screens this fall.     On Thursday, Gap Inc. cited its Audrey Hepburn skinny black jeans television and print campaign as “supporting improved store traffic in September” that contributed to a less–than-expected overall same-store sales decline of 3 percent. Wall Street had been anticipating a fall of 4.2 percent on average, according to Reuters research.     The television ads feature the waifish Hepburn wearing a beatnik uniform of black turtleneck and cigarette pants in the film “Funny Face” but dancing to AC/DC ’s rock anthem “Back in Black.”     The exuberant ads, evocative of Apple Computer ’s iPod TV campaign, have everyone talking in the blogosphere, and retail analysts on Wall Street wondering whether the campaign can drum up sales for the struggling brand.     In cyberspace, some bloggers gush about the ads while others are offended to see Audrey hawking pants.     “At least she’s not dancing with a vacuum cleaner like was done with Fred Astaire,” wrote “Caff” in a recent response to the ThirdWay advertising blog, a reference to Dirt Devil ads in the 1990s.     Financial analysts weighing in on the campaign give mixed predictions over the ultimate success of the campaign.     While some express skepticism that the target Gap audience of young men and women will even recognize the star, others say the ads bring a jolt of much-needed excitement to the retailer, which has struggled this year with slumping sales and merchandise missteps.     “From a marketing point of view it’s back-to-Gap genius,” said Roth Capital Partners analyst Liz Pierce recently.     A recent Merrill Lynch September sales preview of various specialty retailers noted that the ads “were successful in raising the brand’s profile and cutting through the ad clutter that pervaded this month.”          But on Thursday, C.L. King analyst Mark Montagna noted in a research note that the key issue for Gap merchandise, despite its improvements, was whether it has improved relative to the rest of the market. Montagna noted a “wide gulf between Gap and the more relevant brands of today.” [...] […]     Audrey Hepburn may have window shopped at Tiffany’s, but the Gap says that her fans have been lured inside its own stores, as the style icon’s new ad campaign fills shop windows and television screens this fall.     On Thursday, Gap Inc. cited its Audrey Hepburn skinny black jeans television and print campaign as “supporting improved store traffic in September” that contributed to a less–than-expected overall same-store sales decline of 3 percent. Wall Street had been anticipating a fall of 4.2 percent on average, according to Reuters research.     The television ads feature the waifish Hepburn wearing a beatnik uniform of black turtleneck and cigarette pants in the film “Funny Face” but dancing to AC/DC ’s rock anthem “Back in Black.”     The exuberant ads, evocative of Apple Computer ’s iPod TV campaign, have everyone talking in the blogosphere, and retail analysts on Wall Street wondering whether the campaign can drum up sales for the struggling brand.     In cyberspace, some bloggers gush about the ads while others are offended to see Audrey hawking pants.     “At least she’s not dancing with a vacuum cleaner like was done with Fred Astaire,” wrote “Caff” in a recent response to the ThirdWay advertising blog, a reference to Dirt Devil ads in the 1990s.     Financial analysts weighing in on the campaign give mixed predictions over the ultimate success of the campaign.     While some express skepticism that the target Gap audience of young men and women will even recognize the star, others say the ads bring a jolt of much-needed excitement to the retailer, which has struggled this year with slumping sales and merchandise missteps.     “From a marketing point of view it’s back-to-Gap genius,” said Roth Capital Partners analyst Liz Pierce recently.     A recent Merrill Lynch September sales preview of various specialty retailers noted that the ads “were successful in raising the brand’s profile and cutting through the ad clutter that pervaded this month.”          But on Thursday, C.L. King analyst Mark Montagna noted in a research note that the key issue for Gap merchandise, despite its improvements, was whether it has improved relative to the rest of the market. Montagna noted a “wide gulf between Gap and the more relevant brands of today.” […]

]]> by: Julianna http://www.thirdwayblog.com/gap/audrey-hepburn-caught-in-the-gap.html#comment-9044 Thu, 05 Oct 2006 18:30:06 +0000 http://www.thirdwayblog.com/gap/audrey-hepburn-caught-in-the-gap.html#comment-9044 The first couple of times I saw this commercial I felt ambivalent as to whether Audry Hepburn would want to be remembered for her promotion of Gap clothing. But the commercial is so well done! The more I saw it, the more I came to appreciate how well crafted it was. I now view it more as being in admiration of her memory than anything else. Sadly for Gap, it has made me go out and buy a DVD of her movie rather than their pants. Obviously it has been effective as a tribute to her timelessness. Furthermore, her family approved it, money has been raised for her foundation, and a new generation is being introduced to this fabulous legend. Certainly the complainers can find a more serious issue to get upset about. Personally, I find it refreshing to see a TV as that isn't gross, obnoxious, our stupid for a change. As to the issue of clothing and sophistication, wasn't it Sharon Stone who wore a Gap turtleneck for her presention at the Oscars? Being sophisticated doesn't mean always wearing ultra high priced exclusive designer clothing. I'm not suggesting Ms. Hepburn would have been their spokesperson but I wouldn't find it surprising for her to wear Gap clothing on casual days. Part of her allure was that she was not only elegant but also down to earth and non-superficial. Yes, I believe the Gap has made a worthy and honerable tribute to her memory while also providing funding for her charitable causes. The first couple of times I saw this commercial I felt ambivalent as to whether Audry Hepburn would want to be remembered for her promotion of Gap clothing. But the commercial is so well done! The more I saw it, the more I came to appreciate how well crafted it was. I now view it more as being in admiration of her memory than anything else. Sadly for Gap, it has made me go out and buy a DVD of her movie rather than their pants. Obviously it has been effective as a tribute to her timelessness.

Furthermore, her family approved it, money has been raised for her foundation, and a new generation is being introduced to this fabulous legend. Certainly the complainers can find a more serious issue to get upset about. Personally, I find it refreshing to see a TV as that isn’t gross, obnoxious, our stupid for a change.

As to the issue of clothing and sophistication, wasn’t it Sharon Stone who wore a Gap turtleneck for her presention at the Oscars? Being sophisticated doesn’t mean always wearing ultra high priced exclusive designer clothing. I’m not suggesting Ms. Hepburn would have been their spokesperson but I wouldn’t find it surprising for her to wear Gap clothing on casual days. Part of her allure was that she was not only elegant but also down to earth and non-superficial. Yes, I believe the Gap has made a worthy and honerable tribute to her memory while also providing funding for her charitable causes.

]]> by: ari http://www.thirdwayblog.com/gap/audrey-hepburn-caught-in-the-gap.html#comment-9012 Thu, 05 Oct 2006 00:26:53 +0000 http://www.thirdwayblog.com/gap/audrey-hepburn-caught-in-the-gap.html#comment-9012 As a huge Audrey fan I think she would have gotten a kick out of this ad, and I suppose if we asked her children they would agree. And so what if the Gap uses images of those that have gone on ahead; we all know that Audrey wore black in a classic manner that transcends the world in an infinite way (so why shouldn't she?), so let the ad celebrate that moment in fashion when Audrey helped inspire a classic as timeless. I have personally worn the little black Gap pant since the last incarnation of them in the 90s; they have, and always will be, the classic woman's best friend. Furthermore, as a former fashion buyer/junkie, the genius of putting together classic rock, classic pants, and classic Audrey creates an innovative advertisement in a time when TV ads rarely make clear what they are selling. The Gap should claim success for the ad, and hopefully find success at the cash register---basics good, trendy obsurd! I'm hoping the Gap will return to the basics, adding an occassional twist of trend that spices up the wardrobe now and then. Maybe they should hire me to assist them with marketing ideas---I am pretty astute when it comes to predicting and manipulating what women want to see in an ad. As a huge Audrey fan I think she would have gotten a kick out of this ad, and I suppose if we asked her children they would agree. And so what if the Gap uses images of those that have gone on ahead; we all know that Audrey wore black in a classic manner that transcends the world in an infinite way (so why shouldn’t she?), so let the ad celebrate that moment in fashion when Audrey helped inspire a classic as timeless. I have personally worn the little black Gap pant since the last incarnation of them in the 90s; they have, and always will be, the classic woman’s best friend. Furthermore, as a former fashion buyer/junkie, the genius of putting together classic rock, classic pants, and classic Audrey creates an innovative advertisement in a time when TV ads rarely make clear what they are selling. The Gap should claim success for the ad, and hopefully find success at the cash register—basics good, trendy obsurd! I’m hoping the Gap will return to the basics, adding an occassional twist of trend that spices up the wardrobe now and then. Maybe they should hire me to assist them with marketing ideas—I am pretty astute when it comes to predicting and manipulating what women want to see in an ad.

]]> by: ThirdWay Advertising Blog » Blog Archive » Yahoo! Life Raises the Dead http://www.thirdwayblog.com/gap/audrey-hepburn-caught-in-the-gap.html#comment-8951 Tue, 03 Oct 2006 19:00:01 +0000 http://www.thirdwayblog.com/gap/audrey-hepburn-caught-in-the-gap.html#comment-8951 [...] What Doesn’t: The problem with the Yahoo! ‘Garden’ spot (which is also a problem with ‘Recall’) is that the plot device it uses to grab the viewers attention is so shocking that it distracts us from the premise of the spot and makes it harder to form the brand association with Yahoo!. In the case of ‘Garden’ this may be a good thing, for while teen viewers and a few adults may appreciate the cheeky sense of humor on display when the family dog Scruffy emerges from the ground, others will be shocked and offended. This advertising blog appreciates ads that take risks, but there is always a fine line to tread and in this case we think that Yahoo! has stepped across. This may make the spot a viral favorite, but it will also leave many people standing slack-jawed in shock after watching the commercial. This will not help a brand seeking to surge past Google as the provider of choice for search, news and mail online. Our feelings on this spot in many ways parallel our views of the GAP spot using Audrey Hepburn which has generated a great deal of controversy. Controversy may be a good thing in general for brands which need to be remembered above all, but it was probably not the outcome GAP was hoping for. Similarly, Yahoo! wants to be remembered but it also needs to get its message through. The shock of seeing a dog resurrected in a cheery commercial (and the shock of seeing people ejected from their cars by faulty airbags in the ‘Recall’ spot) may diminish the message recall even as it immortalizes itself as a bit of dark cultural humor. [...] […] What Doesn’t: The problem with the Yahoo! ‘Garden’ spot (which is also a problem with ‘Recall’) is that the plot device it uses to grab the viewers attention is so shocking that it distracts us from the premise of the spot and makes it harder to form the brand association with Yahoo!. In the case of ‘Garden’ this may be a good thing, for while teen viewers and a few adults may appreciate the cheeky sense of humor on display when the family dog Scruffy emerges from the ground, others will be shocked and offended. This advertising blog appreciates ads that take risks, but there is always a fine line to tread and in this case we think that Yahoo! has stepped across. This may make the spot a viral favorite, but it will also leave many people standing slack-jawed in shock after watching the commercial. This will not help a brand seeking to surge past Google as the provider of choice for search, news and mail online. Our feelings on this spot in many ways parallel our views of the GAP spot using Audrey Hepburn which has generated a great deal of controversy. Controversy may be a good thing in general for brands which need to be remembered above all, but it was probably not the outcome GAP was hoping for. Similarly, Yahoo! wants to be remembered but it also needs to get its message through. The shock of seeing a dog resurrected in a cheery commercial (and the shock of seeing people ejected from their cars by faulty airbags in the ‘Recall’ spot) may diminish the message recall even as it immortalizes itself as a bit of dark cultural humor. […]

]]> by: Chris http://www.thirdwayblog.com/gap/audrey-hepburn-caught-in-the-gap.html#comment-8928 Tue, 03 Oct 2006 09:48:30 +0000 http://www.thirdwayblog.com/gap/audrey-hepburn-caught-in-the-gap.html#comment-8928 I find this commrcial strangely mesmerizing. I've never looked for info on any commercial before this one. I hope the firm that made it gets some type of an award. I find this commrcial strangely mesmerizing. I’ve never looked for info on any commercial before this one. I hope the firm that made it gets some type of an award.

]]> by: Bob B http://www.thirdwayblog.com/gap/audrey-hepburn-caught-in-the-gap.html#comment-8919 Tue, 03 Oct 2006 02:04:53 +0000 http://www.thirdwayblog.com/gap/audrey-hepburn-caught-in-the-gap.html#comment-8919 I think this commercial does nothing but make one realize what a beautiful woman Audrey Hepburn was. I knew very little about her and saw very few of her films. Now I am definitely interested in seeing more of her movies. I think this commercial does nothing but make one realize what a beautiful woman Audrey Hepburn was. I knew very little about her and saw very few of her films. Now I am definitely interested in seeing more of her movies.

]]> by: Bill at BOTDA http://www.thirdwayblog.com/gap/audrey-hepburn-caught-in-the-gap.html#comment-8894 Mon, 02 Oct 2006 02:32:10 +0000 http://www.thirdwayblog.com/gap/audrey-hepburn-caught-in-the-gap.html#comment-8894 I was sitting here watching TV and this commercial came on yet again. I was once again annoyed that I could not understand what she was saying, where the clip was from, or what the point of it really was. This post contains exactly what I wanted to know and then some. Thank you for the excellent information. Bill I was sitting here watching TV and this commercial came on yet again.

I was once again annoyed that I could not understand what she was saying, where the clip was from, or what the point of it really was.

This post contains exactly what I wanted to know and then some.

Thank you for the excellent information.

Bill

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